A POPULAR Pershore loyalty card scheme is celebrating its third birthday with three prizes for loyal shoppers.
Pride, the town loyalty card launched by Pershore Chamber of Trade in April 2012, is marking the landmark in style with a special draw next Friday (April 24).
The popular scheme came to life after a discussion amongst traders that there was a need to promote the ‘shop local’ campaign.
More than 100 local shops are now involved in the scheme which has breathed new life into Pershore’s High Street and surrounding areas.
Since its launch, there have been many draws with even more prize winers.
Joan Albutt from Pershore is one of those winners: “I feel it is so important to support our High Street shops.
“I have always believed that we must ‘use them or lose them’.
“By using the loyalty card, you can’t lose.
“And like me you may win!”
Another past winner is Richard Baker from Pershore. He said: “I think that the loyalty scheme is an excellent way to encourage people to patronise their local shops – there are a wide range of retailers offering all manner of goods and services, and so the scheme can really help to raise their profile and encourage Pershore’s residents to use them.
“Anything which improves the level of business that local shops receive is a real benefit to them, the town and the people of
Pershore, who have a thriving local shopping centre as a result.”
Chairman of Pershore Chamber of Trade, Peter Dann of Clifton-Crick Sharp and Co has been impressed with Pride’s success.
“Pride was developed and launched three years ago by Fiona Abbott, then Chair of Pershore Chamber of Trade, with the support of Wychavon District Council.
“Immediately successful, it promotes the use of local traders and builds the bonds between the shopper and retailer.
“While most prize winners live locally, visitors to the town are also regular winners.
“Widely admired, the scheme concept has been replicated across the country.” he added.
Fiona Abbott, who owns Three Little Pigs gift shop on the High Street, said: “I am pleased Pride has proved such a success although I never imagined we would be approached by other towns also looking for ways to support their High Streets.
“It’s been a fun three years.”
“We were very fortunate to have the financial backing and support of Wychavon District Council, without which Pride would not have been possible”.
Pershore Chamber of Trade hopes to secure the future of the scheme by obtaining further funding for the popular scheme
Visit www.pershorepridecard.co.uk for more information about the free card and April’s prize draw.